All-new Ford Edge will come with a new urban marketing campaign with Grammy-nominated singer Kelis.Kampanja titled "The Edge", the creation of Uniworld Group - Detroit, will also contain a song called "push it to Edge," which created by Kelis. He said the marketing campaign will be shown today in major radio, print, television and Internet outlets throughout the country.
marketing campaign starts with Edge making Grand appearance before the crowds and paparazzi photographers can keep their lenses with the optional panoramic Vista Roof Edge. Then, the roof slowly opens to reveal Kelis dressed to impress.
Consumers will hear the song for the bold new Ford crossover from hip-hop artist of today. "With a bold style that violates the rules, Kelis is the perfect spokesman for the edge of an urban marketing campaign," said Jeri Ward, Ford Edge marketing manager. "Our target buyer can easily relate to Kelis' sharp and sophisticated style ."
Kelly began wowing Ford enthusiasts 18th this month to her husband, rap icon Nas', black and white ball in New Yorku.Događaj in conjunction with the celebration of our album - "Hip-hop is dead ."
"I am informed buyer who likes to shop around for what I like," said Kelis. "I prefer bold designs and this is what I see when I look at the edge. I believe it was built to defy expectations and change people's perception, two concepts that have helped me define who I am ."
on the Edge marketing campaign will air on the Steve Harvey Morning Show and The Tom Joyner Morning Show and other national syndicated radio shows. Kelis will also participate in several Edge sweepstakes giveaways on these emisijama.Pokloni will begin in veljači.Banner ads for the Edge will also be displayed on AOL -. Black Voices and Black Planet and other major web sites
Ford Edge also boasts a bold design and sophisticated interior. It also has a powerful and economical 3.5-liter V-6 engine that produces 265 KS.Automaker the AdvanceTrac with Roll Stability Control, which is embedded in the ford explorer auto parts, are also part Edge.Crossover is also equipped with side airbags and safety of the roof to ensure occupant safety.
0 komentar:
Posting Komentar