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In the mobile oil change business there is no standard system, many people simply build what works or buy a biz-op unit, which makes of them. For years, we study the various types of units on the market. If you're in the business of changing the oil, you will realize how serious it is to remain effective. In our company, as well as anyone else in this industry, we bring new innovations to market. We have been looking at ways to better our services.
We have been in Elkhart, Indiana, we have seen this unit in another state. We talked about these and other concepts to other engineers and thinkers. What we decided is that all ideas are worthy of research looking for the most efficient and most environmentally-sensitive units. Why are we so driven to build a better mouse trap? Why do we deter the UN Exploitations box stores drain, such as Wal-Mart on what appears to be below cost to strive to $ 12.99. Why do we believe that it is possible to remain efficient enough to compete? Because we see new innovations in the street and see businesses everywhere are rising to the occasion.
Well, this year in San Diego, torque Lube is announcing a new program for franchisees with extended bays and adding everything from brake jobs, engine repair, including the complete renewal of R & R engine. It makes sense for them, due to increased competition in the market. Midas Muffler also went on to change the brakes and oil. Tilden Franchise is also looking for a co-partner with other services and group services to compete. Moment Lube largest franchisees with over 150 stores, was de-NASDAQ listed, we are witnessing a new era in automotive repair and oil change? We think.
we looked at recently, Roger Penske left Kmart as the door closed 500 stores in the country, but now merged with Sears in its re-organization plan and closing another 150 stores. In Tucson, AZ, for example see Kmart on the northwest side of town from the market, then we see the awesome new Valvoline oil change facility on the same property with a $ 2 million car wash and detailing center? Why, the owner of Lance Fisher sees it, he can package, do not get worn interest loans from Valvoline, to give customers what they want and its incredible facility will attract three different services for the same property. Is this a response to price wars, binding, such as Microsoft? Well, Lance Fisher bets with real money in Tucson, is a good bet? We think that, you should see this place, wow, one of the most carwashes in the country, takes you there with Car Wash East and Danny Family Carwashes in Phoenix.
These are just some of the latest interesting changes in the industry. Some will say this industry is stagnating. We disagree. We are looking at the Kendall fight for the last change in the oil change interval extension and the war on traditional thinking with Amsoil, Mobile One, and others. Many new innovations and hard to reach, who will lead? So as we approach the package and have your sights on the yellow Jersey, we believe that the team that can service the customer and bring value to the team will be yellow. We know that this is the uphill grind, and we will continue to race with open eyes and open mind. If you are changing the oil in the Business Think about it.
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