There is an interesting discussion about the differences between the sexes and their cars.
According to JD Power & Associates' Power Information Network (PIN) most recent survey car with the highest percentage of women having S40.Luksuznih Volvo cars with the highest male ownership of high-performance Audi RS4. It does not take a psychologist to conclude that men are more likely to buy a car with his heart and a woman with her head.
RS4 has a starting price of over $ 66,000 and can zoom 0-62 mph in 4.8 sekunde.S40 has a sticker price of about $ 25,000. Obviously it does not matter how fast you can go to S40 0 - 60 What matters is that aced the Insurance Institute for Highway Safety in frontal crash test.
Interestingly, there was no sports car is in top 10 Instead, it was sensible, entry-level cars and SUVs that emphasized safety, quality, reliability and value.
Of course, this does not mean that they are thousands of women who do not enjoy driving fast, or not to choose a Ferrari over the minivan given the choice, but this woman seems to be no exception. How to reach its conclusions, PIN surveyed hundredth dealerships across the United States by the end of August, 2007.Uzorak encompasses countries about 24% of U.S. retail sales of cars, including loans and leases, luxury and non-luxury brands, but excluding fleet sales.
Of course, this does not mean that they are thousands of women who do not enjoy driving fast, or not to choose a Ferrari over the minivan given the choice, but this woman seems to be no exception. How to reach its conclusions, PIN surveyed hundredth dealerships across the United States by the end of August, 2007.Uzorak encompasses countries about 24% of U.S. retail sales of cars, including loans and leases, luxury and non-luxury brands, but excluding fleet sales.
...Of course, this does not mean that they are thousands of women who do not enjoy driving fast, or not to choose a Ferrari over the minivan given the choice, but this woman seems to be no exception. How to reach its conclusions, PIN surveyed hundredth dealerships across the United States by the end of August, 2007.Uzorak encompasses countries about 24% of U.S. retail sales of cars, including loans and leases, luxury and non-luxury brands, but excluding fleet sales.
...Of course, this does not mean that they are thousands of women who do not enjoy driving fast, or not to choose a Ferrari over the minivan given the choice, but this woman seems to be no exception. How to reach its conclusions, PIN surveyed hundredth dealerships across the United States by the end of August, 2007.Uzorak encompasses countries about 24% of U.S. retail sales of cars, including loans and leases, luxury and non-luxury brands, but excluding fleet sales.
...Men clearly still buy most cars. For example, a racier and more expensive BMW 3 Series is a perennial leader in the entry-luxury sedan segment, and increases its dominance. Through August 2007, 3 Series sales were up about 25%, to 97,039, according to Automotive News. But that did not make it to the pin top 10 list of women's favorite luxury cars.
in the industry, including non-luxury brands, bought 37.3% of women of new vehicles in 2007, to August, based on data from sample PIN. Looking out luxury cars to include all price categories, S40 was the fifth-most-popular model for female customers. The most popular according to JD Power, with 58.3% of all women customers, was the Volkswagen New Beetle. Including non-luxury brands, Suzuki is the No. 1 brand purchased by women until August 2007, the data said.
Strengthening the PIN data, special guest second study market research and consulting firm in San Diego, strategic vision, demonstrated many of the same Volvo cars on top of similar lists for the previous model year (latest available), including S40 on No. 1
known quantity
"We are known for one thing. We own" safety, "said John Maloney, vice president of marketing communications at Volvo Cars of North America in Irvine, Calif." Security is the types of core values for everyone. However, on a relative basis, it is important for women, "said Maloney.
However, Volvo is trying to expand beyond their "safe" image. The company's new brand message continues to emphasize safety, and still to convince consumers that its cars are also rugged and fun to drive (Business Week, 9/14/07 ).
Some Like Lexus
If Volvo is synonymous with safety, Toyota's Lexus Div. is synonymous with quality and reliability. (He won the JD Power reliability survey 13 years in a row. Lexus had fewer Top 10 women-owned models from Volvo, but the Lexus is the number two luxury brand as a whole, in terms of women's ownership to 41.2%, according to PIN data .
in liking Lexus, women are a little different than men, because Lexus is number 1-selling luxury brand in the U.S. since 2000. The biggest reason for a brand of high total women-owned Lexus RX models, car-based SUV is usually purchased for obitelji.RX is a best-selling Lexus to 67,686 units a year and ranks sixth on the list of 10 most women-owned luxury vehicles.
in liking Lexus, women are a little different than men, because Lexus is number 1-selling luxury brand in the U.S. since 2000. The biggest reason for a brand of high total women-owned Lexus RX models, car-based SUV is usually purchased for obitelji.RX is a best-selling Lexus to 67,686 units a year and ranks sixth on the list of 10 most women-owned luxury vehicles.
...in liking Lexus, women are a little different than men, because Lexus is number 1-selling luxury brand in the U.S. since 2000. The biggest reason for a brand of high total women-owned Lexus RX models, car-based SUV is usually purchased for obitelji.RX is a best-selling Lexus to 67,686 units a year and ranks sixth on the list of 10 most women-owned luxury vehicles.
...in liking Lexus, women are a little different than men, because Lexus is number 1-selling luxury brand in the U.S. since 2000. The biggest reason for a brand of high total women-owned Lexus RX models, car-based SUV is usually purchased for obitelji.RX is a best-selling Lexus to 67,686 units a year and ranks sixth on the list of 10 most women-owned luxury vehicles.
...Colleen O'Dea, sales manager for Kundert Volvo Hasbrouck Heights, NJ, said it was not uncommon for women to get their own shopping and purchase or lease of Volvo. She believes that most of them are married. "This is probably the household decision, but it happens all the time that women are picking the car, picking colors and accessories. Maybe 10 or more years, women would, and then people will come and negotiate, but today it is just the opposite. women's definitely the main decision-maker, "she said. O'Dea said that according to statistics for the Northern New Jersey Volvo sales region, 63% of S40 customers for the past 60 days were women.
No condescending Seller Allow Another sign of change in time is that women are becoming more knowledgeable about cars. As a result, men and women show that they are equally satisfied with the car sales experience, at least according to the latest JD Power Sales Satisfaction Index. Both sexes gave the store where purchased or leased their new car identical to the satisfaction rating of 847 to 1000 degrees a record level for the 20-year study.
Of course, there are some salons, where the traders to the less well-informed woman condescendingly, or indicate that they "come back with their husbands," assuming that the man makes the decision.
"Women want a car and experience with the dealership saying that respect for the smart choice is made, that is an expert at knowing what he wants," says Shedroff is the strategic vision.
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