Lessons in how to better product manager can come from the strangest places - including doing the Monster Truck. I am willing to admit, I have delved deeply into my redneck past over the past weekend and took the family Monster Truck Jam event that was held down at the local soccer stadium. Little did I know that I was going to get a lesson in product management ...
Just as the event Monster Truck?
What can I say? You've never heard of the event Monster Truck? Well let me tell you what you missed! Essentially what we are talking about here is a monster truck show. Take a truck, take off your tires, put on some very, very big tires and change your suspension and voila, you've got a Monster Truck.
In these events, Monster Trucks racing each other to see who can do it around the track with the fastest trip outside of jump ramps will be part of the trail, of course. After that is done, now comes free competition. It includes 90 seconds of driving the truck around and crushing cars and making leaps away into the air.
In these events, Monster Trucks racing each other to see who can do it around the track with the fastest trip outside of jump ramps will be part of the trail, of course. After that is done, now comes free competition. It includes 90 seconds of driving the truck around and crushing cars and making leaps away into the air.
...In these events, Monster Trucks racing each other to see who can do it around the track with the fastest trip outside of jump ramps will be part of the trail, of course. After that is done, now comes free competition. It includes 90 seconds of driving the truck around and crushing cars and making leaps away into the air.
...As a simple product manager, surrounded by the chaos, I was stuck in a truly masterful volume management products that are happening right before my eyes. I quickly realized that much of what I could only learn to pay attention.
One of the first things I noticed was that the announcer from the very beginning, he was trying to get me to buy tickets for upcoming events, Monster Truck. It dawned on me that I had just selected me as a potential buyer interested in their next event by purchasing tickets for this event. Me and my friends were 60 000 primary target market for the sale of tickets to the next event and Monster Truck Jam product managers are not going to miss a beat in his next marketing our product.
They are actually offering us three separate follow-on products. One was the opportunity to purchase tickets for the next event will be the "Superbowl" in the Monster Truck event to be held in Las Vegasu.Sljedeća was an opportunity to purchase tickets for the Motorcross event which will be held in a nearby town about a month ("If you like Monster Trucks, then of course you want to Motorcross ..."). Finally, the third offer is for tickets for the next two events to be held in my hometown of Tampa, Florida next year.
to buy a ticket has been a constant theme of the speaker and how the interview each of the Monster Truck drivers, they also invited their loyal fans to go out and buy tickets for all these events. It is clear that the product managers have played in the excitement at this event ("Hey Dad, can we go to the next event?"), And trying to get everything to buy their next product.
make it easy to buy from you
Just the other products to sell to their customers and identifying who the customer May not be enough. You want to take this one step further and make sure that your customer buys from you. To do this, you've got to make it easy for your customer to buy your product.
All too often we have the product managers spend most of our time creating a product that the world has ever seen. We then proceed to drop the ball and not do extra work to make sure that our company is ordering systems are easy for our clients to use when you want to buy our product.
Monster Truck Jam product managers all understand this. They had a U.S. $ 10 discount voucher program guide to all the loyal fans of Monster Truck was purchased. This coupon would expire in a week, so they put a sense of urgency to his fans who were considering the purchase of tickets.
They have also decided to direct the fans to buy tickets online is the best way to pre-sell tickets for an event that normally Ticketmaster channel has not yet been set up to handle (the event will be held next year).
build a sense of privilege, the announcer kept reminding the audience that on-line ticket sales will be available at 11:00 that night. He also pointed out that if you wanted to close the place, and it is necessary to be among the first to buy tickets.
event ended around 21:30, and so the product managers correctly guessed that a lot of the audience would be at home and still up at 23:00. They wisely realized that he was fresh out of fun Monster Truck event, they can be primed to go online and buy tickets if they thought it could get the best seats available. They Monster Truck product managers really knew their stuff ...
What does all this mean for you
If you've ever dreamed of pulling your car tires and replace them with 6 feet (1.83 meters) of the tire, then you are a candidate for the prime ministers of the event Monster Truck when it comes to your town - and it will. If you do not attend this event, you'll see some incredible things, and you'll get a lesson in product management.
While you're doing, you'll be constantly reminded about the other products you can buy. From remote control toys spinoff to tickets for the next big event, the producers realized that since you bought tickets for this event, you are a prime candidate to buy more products from them.
in order to convince you to shell out more money, people who want to sell more things make it very easy to buy from them. They also encourage you to not so fast - buy now and get a good seat, buy now and save money by purchasing the following
No matter what you think of Monster Trucks (talk with your wife if you shudder at the thought of attending one of these events), you have to admit that they are popular. As a product manager can only hope that our products will be the popular one day. We must pay attention to the Monster Trucks and let us show you the way to better techniques for managing products ...
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